3 Ways to Repurpose Your Video Content for Marketing
Video Content is one of the best ways to see a return on your marketing investment dollars. According to research done by Wyzowl, 87% of marketers feel that video has a direct positive impact on sales and 96% of marketers agree that videos have helped increase understanding of their product or service.
Producing a film shoot can take some time and effort but since video content is so versatile, you’ll find that there are several ways to repurpose your video content to make the most out of your investment. Here are 3 ideas for repurposing video content.
YOUTUBE EXPLAINER, TRAINER, AND TUTORIAL VIDEOS
You can film an entire training course or explainer video for your Youtube or Vimeo page. Your YouTube explainer videos can be as long as needed and will detail how your product or service works.
INSTAGRAM REELS AND TIKTOK VIDEOS
You can use the same copywriting or even clips from your full-length YouTube explainer video to break chosen topics down into easily digestible chunks. Repurposing that long video into smaller reels and clips that appeal to social media users is the perfect way to stretch your marketing dollars further.
TikTok videos can be up to 60 seconds long. Condensing the copy you’ve already written and converting it into a trendy, informative Tiktok video can go a long way in appealing to these users.
SLIDESHOWS, POWERPOINTS, AND PRESENTATIONS
You can take screen grabs of your video content for use in other presentations where this information would make sense to insert such as training videos for employees or users. Repurposing content can save you time and money, especially when you need to repeat information that you’ve already presented in another fashion.
You can also use clips from your long-form explainer videos for use on your website as well. A terrific example of this would be a segment on Frequently Asked Questions. If the people that use your product have commonly asked questions, an explainer video is a great way to answer these questions directly and simply with visual representation. This also helps to create trust around your product and the quality of your brand’s customer service.
READY TO BEGIN PRODUCING YOUR FIRST LONG-FORM EXPLAINER VIDEO OR PRODUCT PROMO VIDEO?
The experts at Spivey Media (based in Norman, Oklahoma) are ready to help you write, produce, shoot, and edit effective video marketing content for your small, medium, or large-sized business.
We can help you create thoughtful, well-designed, and highly-converting video content. If you’re ready to see a return on your video marketing investment, contact Spivey Media today to tell us about your video content marketing goals and we’ll get started on writing and producing a video series that your ideal audience will love.