5 Powerful Ways to Spend Your Extra Year-End Marketing Budget [2023]

When it comes to end of the year accounting, you won’t get that money back next year in your marketing budget if you don’t use it now. Plus, not maxing out your marketing budget by year end could mean a paired down marketing budget next year since those funds weren’t allocated this year.

If you’re lucky enough to have leftover marketing dollars at this stage in the year, here are 5 intelligent ways to use those funds for your Oklahoma-based brand or business.

HOLIDAY CONTENT

Creating fun holiday videos and infographics is a great way to stay in the holiday spirit while drawing attention and awareness back to your brand or business.

EXTEND THE MILEAGE OF YOUR ASSETS

You don’t have to create wholly new content. You can convert your infographics into Instagram Reels or use this years’ blog posts to develop explainer videos, or even a YouTube web series that will guarantee great content and a fresh audience in the New Year.

CREATE EXPLAINER VIDEOS

Think about all of the frequently asked questions that your business received this year about your product or service. Now is a great time to create an explainer video or answer those Frequently Asked Questions.

Filling in question marks is a great way to gain a consumer’s confidence and gets them one step closer to electing your services or purchasing your product.

TEST OUT NEW PLATFORMS, SOFTWARE, OR SERVICES

If you have a little downtime during December, take a new platform or service for a test drive. You may be able to take advantage of extended Black Friday deals on services and see if they work for your marketing needs.

Try out new social media scheduling services, keyword research tools for SEO, and even AI tools that can help with blog topic generation and content strategy. Here’s a list of content strategy tools from Column Five Media that might pique your interest.

PLAN NEXT YEAR’S MARKETING STRATEGY- CONSULT A PROFESSIONAL

This is a great time to mull over what went right this year in your marketing strategy while considering areas that need improvement.

This is a great time to consult a marketing professional, social media specialist, videographer, photographer, or content specialist. If you are wanting to up your ante on your marketing game, hand the reins over to a professional, or just elect some help and seek a consultation, now’s a great time to schedule with those professionals so they can work you into their client list and calendar for 2024.

READY TO STEP YOUR BUSINESS MARKETING GAME UP?

The experts at Spivey Media (based in Norman, Oklahoma) are ready to help you meet your business marketing goals and help you see a return on investment.

We can help you create short- and long-form video content and well-written social media posts that can help drive clients to your business in Oklahoma. We can even help you create a great-looking, SEO optimized website with weekly blog posts to help attract clients in your area that are searching for services just like yours.

If you’re ready to see a return on your marketing investment, contact Spivey Media today to tell us about your marketing goals and we’ll get started on a personalized marketing game plan just for your business or brand.