5 Ways Hiring A Professional Copywriter Can Take Pressure Off Your Staff- Tips for Small Businesses
As a business owner, you and your staff do a lot. In fact, you do it all. Running a small business is both rewarding and overwhelming, especially in the first few years when you are building from the ground up. If you have a family at home or responsibilities outside of your business, it can be even more challenging to find balance and carve out time to reach your marketing goals.
If you are a small business owner looking to take a few tasks off your plate, hiring a professional copywriter can help take the guesswork out of many of your business startup necessities. Read on to find out how.
WRITE PERFECT COPY FOR YOUR NEW WEBSITE OR WEBSITE REDESIGN
You need to have an amazing website for your small business. A website is home to a list of your services, samples of your work, a statement about who you are as a company, and a well-written call to action for each page that will entice your web visitors to purchase your services or hire your team.
Many business owners get stuck when it comes time to write about how great their company is. It is notoriously difficult to self-promote. That’s where a professional copywriter comes in. Not only are we trained in writing well-crafted, grammatically correct sentences, but we also know how to make a sentence sound compelling, friendly, casual, or formal. We also know how to write copy for an amazing landing page that will make your brand or business sound heroic or community-conscious. Let a copywriter put their intuitive writing skills to use to create neat lines of copy for your site’s landing page so you can be proud of your business website.
WRITE SPELLBINDING CAPTIONS FOR SOCIAL MEDIA POSTS
Your brand or business needs a fresh social media presence. Having active social media accounts is important because it lets customers know two things: 1.) that you are open and ready for business and haven’t faded into obscurity and 2.) that you are trusted by your customer’s peers and are reliable and trustworthy.
Your activity on social media and the content you post there gives even more information to potential clients. That’s why it’s important to create content that aligns with your brand’s tone. This is where a top-notch copywriter comes in. A copywriter is trained to match your brand’s tone when writing captions for your social posts. A great copywriter writes social media captions to evoke emotional responses and connect with your future customers in a powerful way that converts sales.
Writing social media captions and choosing the right photo for each platform can be frustrating and time-consuming. Take the pressure off your business manager and hand the reins over to a professional copywriter like those at Spivey Media.
READ OUR BLOG: 4 Powerful Digital Marketing Trends for 2024 & How To Keep Up
WRITE ARTICLES AND AUTHOR BLOG CONTENT FOR YOUR WEBSITE’S BUSINESS BLOG
An amazing copywriter is ready to author blogs about topics your target audience is interested in. Writing informative blogs rife with valuable content for your consumer also helps develop trust for your brand in your consumer’s mind. After reading an in-depth blog on your niche from your website, the consumer will connect your brand with professionalism and expertise in your industry. Then, when they need a product or service like yours, they’ll come to you first with their business.
A copywriter will match your brand’s tone of voice and research each topic to make a blog read as though it was written by an industry professional. A copywriter who is trained in SEO also researches potential blog topics and keywords that will attract the type of customer that you are looking to convert.
HARNESS THE POWER OF SEO AND META-TAGGING TO ATTRACT CLIENTS
A copywriter harnesses the power of SEO and meta-tagging when writing content to attract future clients, paying customers, and super-fans. A great copywriter is current on ever-evolving SEO best practices and can craft blog posts, copy for landing pages, and social media posts optimized for search engines. A great copywriter knows how to write copy that naturally flows while including your niche or industry’s keywords while preventing keyword stuffing.
Using SEO optimization, our professional copywriters can improve your ranking on the Google search page, allowing your business to appear higher on the results page when a potential customer searches for products, services, or businesses like yours.
Your copywriter should also be able to effectively meta-tag the photographs and infographics used on your website to attract even more members of your target audience when searching for keywords relevant to your small business.
READ OUR BLOG: 3 Ways Dynamic Photographs Can Enhance Your Online Presence
WRITE AMAZING PRODUCT DESCRIPTIONS FOR E-COMMERCE PRODUCT AND CATALOGUES
When adding your products to catalogs and e-commerce websites like Shopify, Wix, or Square, you may want to elect the help of a professional copywriter who is versed in writing e-commerce product descriptions. A great copywriter will think of everything and will easily be able to describe your product and utilize their valuable SEO skills in a way that attracts customers who are searching for quality products just like yours.
READY TO STEP UP YOUR DIGITAL MARKETING GAME AND TAKE SOME PRESSURE OFF OF YOUR TEAM?
We can help. The copywriting professionals at Spivey Media are digital marketing wizards! Let us write unforgettable copy for your website landing page, social media platform, business blog, and product descriptions. Our professionals stay current on SEO best practices for the ever-changing digital marketing world and are ready to share our expertise to benefit your company. We’ll help lighten the load by supporting your business in all aspects of digital marketing, providing relief to your busy in-house team and business manager.
Together, we can guarantee that your business stands out from the competition. Call or text us today and let’s talk about how.