Reddit Advertising for Your Small Business (2022)
Reddit had 430 million users in 2020. That number is still growing. Reddit is a great way to find and engage with your target audience and help you see a return on your marketing investments. Are you thinking of utilizing Reddit as part of your marketing plan but not sure where to start?
Read to the end for 4 tips for using Reddit advertising for your small business or brand.
EXPLORE SUBREDDIT TOPICS THAT APPEAL TO YOUR IDEAL AUDIENCE
Start by finding subreddit topics that appeal to your target audience and will help foster connections between your brand and your audience. Think about topics that your audience will like and then begin searching for subreddits. Make a list and narrow it down by how many subscribers the subreddit has. Check to see how active the subreddit has. Check whether or not the subreddits allow content sharing and self-promotion.
START ENGAGING WITH YOUR CHOSEN SUBREDDIT COMMUNITIES
Now that you’ve identified the subreddits that fit in with your target audience, it’s time to begin engaging within these communities. Don’t start by self-promoting. First, build trust by upvoting other subscribers' content that you deem engaging and aligned with the values, vision, and mission of your business. Share valuable content from other established Reddit users that you believe will be useful to your desired audience.
Use the platform to connect with your audience genuinely. This shows users that you’re not just there to self-promote and are interested in connecting and providing useful, curated, and tailored information to your community.
BEGIN PROMOTING AND SHARING ORIGINAL CONTENT ON THE PLATFORM
Now that you’ve established yourself as a valuable member of your niche’s subreddit, you may begin posting free content. You can also promote your content within the platform. Promoting the content means that it will be pinned to the top of the subreddit thread.
Promoting your content is a great way to ensure that your community is seeing your posts. Remember to post valuable content. Using a combination of free and promoted, valuable content helps build trust within the Reddit community.
KEEP IN MIND REDDIT ADVERTISING COSTS
When you set up your campaign, you’ll also select a budget. Reddit allows you to select a Lifetime Budget and a Daily Budget. Reddit Advertisement uses a real-time, live auction to deliver ads to users. The budget and bid amount that you set for your campaign should reflect how much you’re willing to spend. The campaign objective that you set determines how much you’ll be billed.
Since Reddit uses a live auction to determine how many users see your content, your ad group may overspend its budget by 20%. Depending on how your ads do in the auction you may underspend on your budget as well.
READY TO GIVE REDDIT ADVERTISING A TRY?
The creative professionals at Spivey Media are ready to help you realize your advertising goals. Whether small or large, we can design a social media campaign that fits your business or brand’s needs and budget.
Contact us today and ask us how we can help you on your Reddit advertising journey. We’ll sit down with you and create a social media strategy that works for your business and fits your brand's unique tone.