3 Tips to Writing Better Copy for Your Small Business
When we visit our clients to discuss their needs, one of the most common things that we hear from small business owners in Oklahoma is that they struggle to write compelling and professional-sounding copy for their website, social media posts, and blog posts.
Copywriting can be a bit tricky, but we have a few tips to help you create copy that converts. Pairing amazing copywriting with high-quality images or videos is one of the best ways to see a return on your marketing investment.
Here are 3 tips for better marketing copywriting that you can apply to your business’s social media and blog posts today.
PRETEND YOU’RE TALKING WITH A FRIEND
When you sit down to write copy for your social media or blog posts, pretend that you’re talking to a friend. If you are writing an informative piece, explain your process step by step as if you are explaining it to someone who is hearing about it for the first time.
Don’t assume that your reader isn’t intelligent, but also don’t assume that your reader knows anything about your product, service, or industry niche.
You can include definitions for industry terms or link to more detailed blog if you’ve already previously explained a topic or process. You can even create a blog that contains a glossary or flow chart, if that’s helpful.
READ EVERYTHING OUT LOUD AND MAKE SURE IT SOUNDS GOOD
After you’ve written your first draft, read everything out loud and listen to make sure it sounds perfect. If something sounds wonky, rework the sentence or paragraph until it sounds professional, succinct, and fits your brand’s tone and voice.
Reading out loud helps make sure your copy flows and makes sense. Writers often use this technique when crafting dialogue, but it works in copywriting too! If a sentence sounds too wordy when spoken, check to see if there is a better way to write the sentence or look to see if it can be converted into two sentences instead. This technique will vastly improve your copywriting!
TELL YOUR STORY
Use your social media and blog posts to tell your story and improve your brand recognition. Telling your story is the perfect way to make your followers and fans feel like a pivotal part of your company and it’s narrative.
The more your audience knows about your business and about its moving parts, the more they feel comfortable reposting your content or referring a friend. Help your target audience feel like an expert on your service by including your brand’s story in your social media posts and blogs.
Telling your story creates authenticity around your brand and helps your audience feel connected to you. Telling your story also creates curiosity around your brand. When you share your authentic story, your audience becomes curious to know more and they will want to experience your product or brand first-hand so they can see how it works for themselves!
That means booking your service, visiting your physical location, or purchasing your product.
Telling your story to your audience is the best way to convert your social media followers into loyal customers!
READY TO STEP UP YOUR BUSINESS MARKETING GAME?
The experts at Spivey Media (based in Norman, Oklahoma) are ready to help you meet your business marketing goals and help you see a return on investment.
We can help you create well-written social media and blog posts that can help drive clients to your business in Oklahoma. We can even help you create a great-looking, SEO optimized website with weekly blog posts to help attract clients in your area that are searching for services just like yours.
If you’re ready to see a return on your marketing investment, contact Spivey Media today to tell us about your marketing goals and we’ll get started on a personalized marketing game plan just for your small business, non-profit organization, or brand.