5 Tips for Using Instagram Reels to Increase Engagement

Using Instagram Reels is the perfect way to increase your return on investment and boost follower engagement. Instagram reels have a 22% higher engagement rate than other types of video posts on this platform.

If you are new to using Instagram Reels, you may be looking for a little guidance. Here are 5 of our best tips for using Instagram Reels to increase audience engagement, attract a wider audience, and see a return on your marketing dollar investment.

Media Specialist in Norman, Oklahoma | Videographer

MAKE A GOOD FIRST IMPRESSION

When creating your Instagram reel, include some title text to quickly explain to your viewer what they’ll learn or see in your video.

You’ll want to come up with a good hook to engage your viewer within the first 3 seconds. Be sure to include a compelling caption with a clear and concise call to action (CTA). Also, be sure to end your video with a clear and actionable CTA.

USE TEMPLATES AND TRENDING SONGS

The Instagram algorithm gives preference to content makers who use the in-app video editor. You can use the in-app editor or import videos that you’ve edited outside of the app. Remember to shoot your footage vertically so it looks native, since Instagram gives preference to vertical content as opposed to content in landscape format.

A great way to expand your audience is to use Instagram’s reel templates which allow you to quickly input content in a pre-made format with perfectly synced audio. You can also browse trending audio clips and music to boost your chances of being shown to a wider audience.

KEEP IT ACCESSIBLE

Many Instagram users watch Reels with the volume off so adding captioning is the perfect way to keep viewers engaged. It’s also helpful for hearing-impaired members of your audience. Adding captions ensures no one scrolls past your content because they are viewing it somewhere where they are unable to turn up their volume.

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Media and Content Creators in Oklahoma City, OK

CREATE A HOOK AND AN ARC

After you’ve hooked your audience with visually interesting footage and an attention-grabbing title and caption, consider adding cliffhanger moments to your Reels. You can even create a narrative where the story arc is followed up in the next video.

Create a problem and allow your followers to watch and see how the problem is resolved as the story unfolds.

CONSISTENCY

Remember to post consistently so your audience can create a routine of checking in and following your social media on a regular basis.

Use the analytical tools that are available on Instagram to schedule content when you know your audience is online, or ideally when your audience is just logging into social media.

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Small Business Marketing in Oklahoma City, Oklahoma

READY TO STEP YOUR BUSINESS MARKETING GAME UP?

The experts at Spivey Media (based in Norman, Oklahoma) are ready to help you meet your business marketing goals and help you see a return on your marketing investment.

We can create short- and long-form video content or Instagram Reels that fit your brand’s unique aesthetic and tone. We can also create well-written captions for your social media posts that can help drive clients to your business here in Oklahoma.

If you’re ready to see a return on your marketing investment, contact Spivey Media today to tell us about your marketing goals and we’ll get started on a personalized marketing game plan just for your business or brand.