7 of Our Best Marketing Tips (2023)

Most brands and businesses have a yearly marketing budget that they need to stay within. Business owners want to know what is the best way to market their product or service and see a return on investment. While there is no magic formula, we do have a couple of tricks up our sleeve. 

Here are 7 of our best marketing tips for your Oklahoma-based brand or business. 

CREATE MORE SHORT FORM VIDEO CONTENT

Short form marketing content is highly effective. In fact, according to a study done by Sprout Social, consumers find short form video to be 2.5x more engaging than long-form video.

You can use your short-form video content to post to your social media platforms or you can upload them to your youtube channel. You can also use clips in reels and for promotions on Reddit, in facebook groups, or for sponsored ads. 

USE A COMPELLING BRAND STORY TO ENGAGE YOUR AUDIENCE

Connect with your audience by creating a compelling brand story. Your story should interest your audience in a way that makes them want to follow your social media and stay up to date with your posts. 

If you can figure out a way to make your story exceptionally interesting, your audience will also be sure to tell others about your brand or business.
Word of mouth goes a long way too! Let your short form content be the shining beacon at the top of your marketing funnel. 

CREATE AWARENESS AROUND YOUR BRAND

Creating awareness around your brand by posting a variety of content: use branded content, striking photographs, photographs of your product or service in action, short-form video content, and social posts and reels to make your audience aware of your brand. 

Product promos and how-to tutorials are another great way to reach out to your audience. If your business serves a specific community, be sure to tag your business location (city, town, or district) so that consumers in your area can find your business or service when they are searching locally.

ENGAGE DIRECTLY WITH YOUR CUSTOMERS & GO WHERE THEY ARE

Respond to social media comments and shares, reply to direct messages on your socials. Engaging with your followers on social media counts in a positive way toward your engagement which means that Instagram will be more kind in it’s placement of your content in their algorithm. Take some time out each week to like, share, and view your followers’ social posts and engage with them directly. 
If you are on Reddit, answering questions on a thread or forum that’s related to your niche is a good way to get noticed and create trust within your online community. 

BE SOCIALLY RESPONSIBLE AND TREAT YOUR STAFF FAIRLY, USE GOOD BUSINESS PRACTICES

Be socially responsible. Find a human or animal rights cause that you’d like to champion and be active in doing so on your social media and within your community. 

This helps draw attention to your business mission and helps demonstrate to your customers your values as a business owner or as a brand. 

Treat your staff and clientele with care and use good business practices to maintain a solid reputation. 

UNDERSTAND YOUR TARGET AUDIENCE DEEPLY

Understanding your target audience helps you create content with the end user in mind which makes your brand appear more thoughtful. It also helps create the understanding that when it comes time to purchase or utilize your product or service, that you’ll provide excellent customer service and whatever support comes with your service. 

Understand your target audience’s needs and show them how you can solve their problem.

FIND A COPYWRITER WHO CAN EMBODY YOUR BRAND’S TONE WHEN CREATING YOUR CONTENT

Embody your brand’s tone in each social post or find a great copywriter that can. 

Is your brand’s tone all business or are you a community-driven brand? Is your brand’s voice friendly and carefree or more like a concerned older brother? 

READY TO STEP YOUR BUSINESS MARKETING GAME UP? 

The experts at Spivey Media (based in Norman, Oklahoma) are ready to help you meet your business marketing goals and help you see a return on investment. 

We can help you create short- and long-form video content and well-written social media posts that can help drive clients to your business in Oklahoma. We can even help you create a great-looking, SEO optimized website with weekly blog posts to help attract clients in your area that are searching for services just like yours. 

If you’re ready to see a return on your marketing investment, contact Spivey Media today to tell us about your marketing goals and we’ll get started on a personalized marketing game plan just for your business or brand.